Business Coaching and Mentoring | Small to Medium Business Consulting and Advisory | Reinvent your business so you can have the life you deserve.
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usiness Mentoring & Coaching

If you're a current or aspiring business owner, one of the most important things you need to be on top of is how your business earns cash, and where it all goes.

Do you feel lost when looking at numbers or don't know where to start ...? 

As your business grows, sometimes it's easy to ignore the numbers, especially if they're not really your thing. But the more you understand what makes your business tick, the greater your chances of success.

Help from someone who's not an accountant ...

What you will get is a practical perspective. While numbers are very important, they only have meaning when we look at them in conjunction with the practical aspects of your business. Common sense, if you will. 

I have worked closely with countless companies, often alongside accountants and lawyers. From small business to global corporations, I have visited, reviewed, and assessed the risk and viability of hundreds of businesses, across many industries, both domestically and abroad, during my 12+ year corporate career.

The more you know what influences your business performance, the more confidently you can make the most informed decisions for your business, and the more you control your destiny.

get a free copy of Amy’s e-book - ‘seven tips to Free up cash flow through better inventory management’

Amy Chen developed my business financials to be ready for investor reviews. Amy is a detailed, ethical, highly knowledgeable financial and business consultant who effortlessly worked with me and organised my thinking and provided strategic counsel to make me and my business fully prepared with clarity. Amy is a joy to work with and I will most certainly be working with her as I scale my businesses.

— Catherine Stace - Founder, Green Bowl
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A business coach could be the best investment you make for your business

Business coaching/mentoring is often a tax deductible expense (but .... check with your accountant).


I want your business to succeed, and I would love share my corporate experience to help you thrive. 


HOW coaching can help ...

  • Give yourself the edge, confidence and knowledge to make your business succeed with someone who has worked with countless businesses at different stages of growth.

  • Grow your business effectively and maximise profit by identifying the parts of your business are profitable and the areas that need improvement.

  • Make the returns you deserve by understanding your true costs (including the ones you can't see or haven't thought of).

  • Put yourself in the right direction and making you accountable by learning how to put together a realistic budget and regularly checking that you're sticking to it.

  • Confidently adapt your business and confidently plan for the future by knowing which numbers to look at and how to monitor your business to identify changing trends more quickly.

  • Free up cash once you understand how your hard earned cash is tied up in things like your stock, debtors and accounts payables.

free 15 minute consultation*

I would love help you with your business! Email or contact me here to set up a FREE 15 minute consultation call and we'll chat about yourself, your business, what you’d like to change and what keeps you awake at night

All coaching is personalised because your business is as individual as you are. We will work out where you are now, what you're prepared to change, and set goals to keep you on track.

*Free 15 minute consultations are available for first time Business Coaching clients only. One per client

Amy Chen - Business Coach, Consultant and Business Advisor

About Amy

After spending 12 years working as a risk and lending specialist, I have assessed and reviewed hundreds of companies. I have visited countless businesses as I did my pre-lending and ongoing reviews. I have worked closely with owners and management when monitoring the ongoing performance of their business.  

From small business to large corporations, I take what I learnt working in financial services to help take your business to the next level. Some of the things that I've worked on include:

- Initial business reviews and ongoing monitoring for clients in sectors including wholesalers, manufacturing, professional services, engineering services, hospitality, global franchisors, mining & construction services, ASX-listed industrials.

- Working capital management (against debtors and inventory) for businesses in manufacturing, retail and wholesale.

- Specialist lending facilities for contract mining projects and pre-farm gate finance.

- Project finance facilities for the development of offshore and domestic LNG projects.

- Shipping finance for government subsidised European public transport providers. 


  • Bachelor of Economics (Accounting & Finance Major) - Macquarie University

  • Part Certificate III in Financial Services - Securities Institute

  • ASF Professionals Program - Australian Securitisation Forum (administered by AFMA)

  • Structured Trade and Commodity Finance - Euromoney Financial Training

  • International Project Finance & Modelling - Corality Financial Group

  • Advanced Level Documentation Training - APLMA Australian Branch

I would love the opportunity to work with you and your business. Book in a free 15 minute consultation or send me an email.

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Copyright: Amy Chen 2019 © All rights reserved.